Reason
#5

People
usually stop clicking on
a banner after seeing it 3 to 4 times. |
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Automatic banner creation
software creates hundreds of banners with the same design look. People will eventually be bored and ignore those banners.
If you have used a banner created by the automatic banner
software, people might not click on your banner because they
already clicked on anther banner just look like yours.
Solution:
You need an
unique custom designed banner to "stand out of the crowd" in order
to increase banner click-through rate and traffic.
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